BEYONCÉ H&M SUMMER 2013 CAMPAIGN

BEYONCÉ H&M AD

H&M

Beyoncé is the new face of H&M’s summer 2013 campaign!

Bey jetted to the Bahamas to model pieces on a sunny beach for the upcoming inspired H&M summer collection which will be available soon. 

The Bey and H&M partnership was speculated earlier this year but has now been fully confirmed with details of the singer also collaborating with the designs. So expect to see inspired pieces of Bey’s own individual style in the collection.

 

H&M LOGO

 

“It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements… fire, water, earth and wind, says Beyoncé.”

 

BEYONCÉ H&M AD #1

 

The print and billboard images were shot earlier this year and are titled “Beyoncé as Mrs Carter in H&M”

Expect to see a TV commercial featuring Bey’s new song Standing On The Sun… And look out for the summer collection which should be hitting stores and online in May 2013!

 

BEYONCÉ AS MRS. CARTER IN H&M

 

 
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